Marketing that supports your franchise recruitment
Attracting enquiries is only part of franchise recruitment. Your marketing needs to explain the opportunity clearly, reach people who could be suitable and give them a reason to start a conversation.
I help franchisors develop their offer, prepare recruitment advertising and marketing materials, and plan and implement campaigns. We then review the quality of enquiries and what happens after people respond.
From the offer to the enquiry
- 01
Identify suitable candidates
We consider the skills, experience, resources and expectations a franchisee needs. This gives the advertising and candidate assessment a clear focus.
- 02
Explain the opportunity clearly
I help you describe the business, the role of the franchisee, the support provided and the commitments involved. The message should be attractive, accurate and easy to understand.
- 03
Develop advertising and materials
I help prepare recruitment advertisements, website content, information packs and follow-up materials. We agree which channels and activities fit your audience and budget.
- 04
Connect marketing with recruitment
We plan what happens when someone enquires, what information they receive and how the conversation moves forward. Marketing and recruitment need to work together.
- 05
Review the results
We look beyond enquiry numbers to suitability, response, progression and recruitment outcomes. This helps us decide what to continue, change or stop.
Agreed activity and spending
The work may include a review of your current marketing, revised messaging, recruitment advertisements, campaign materials and progress reviews. We agree my involvement and fees, together with any advertising or external supplier costs, before committing to the work.
Client stories
What clients say
Clients describe their experience of working with me below.
Clive’s insight transformed our recruitment process. We saw a 30% increase in qualified leads within months!
Do you carry out the work or just advise?
I do both. Depending on the assignment, I can advise, prepare materials, help implement campaigns, take part in recruitment and support training and progress reviews. We agree my responsibilities at the outset.
How do you charge for your work?
Fees depend on the work involved and the level of support you need. After the initial conversation, we agree the scope, fees and payment arrangements before work begins. Any advertising spend or external specialist costs will also be identified and agreed.
Can you guarantee growth or recruitment results?
No. Results depend on the business, the market, the people involved and how the work is carried out. My role is to help you make informed decisions, undertake agreed work and review progress honestly.
Let’s talk
Let’s review your recruitment marketing
Tell me what you are currently doing, the enquiries it produces and where the process becomes difficult. We can discuss what may need to change.
- A free initial conversation of around an hour
- No obligation
- Speak directly with Clive
Request a free consultation
Tell me a little about your situation and when you are available. I’ll be in touch to arrange a free initial consultation of around an hour.